The Pantone Color Institute–the organisation dedicated to standardising colour across various industries and the people behind the Pantone Matching System–announced that Viva Magenta 18-740 was the Colour of the Year of 2023.

Viva Magenta, Pantone has explained, represents joy, boldness and vibrancy. For those of us working or involved in interior design, we might be wondering how Viva Magenta can inspire and be utilised in our home decor. 

To that end, we’ve assembled 12 tips and ideas to help you make the most of this exciting Colour of the Year.

12 Viva Magenta Interior Design Ideas

  1. Use Viva Magenta as a Focal Point

Viva Magenta is as bold and striking a colour as you could hope for. This gorgeous red can be used to great effect as a design statement piece anywhere in your home. By highlighting your use of Viva Magenta, for example on a feature wall or a central piece of furniture, you can elevate the entire space, create a visual wonder and still manage to balance the overall design aesthetic of the room.

Pair Magenta with Neutral Colours

It can take great skill and subtlety to use a colour like Viva Magenta without overwhelming a space. To avoid the complexity, you can strike the perfect visual balance by pairing the Colour of the Year with light, neutral colours. Think about whites, greys and beiges here. The bold and neutral pairing will ensure nothing overly dominates and the overall aesthetic is nice and even. Consider grey natural stone surrounding a magenta feature wall or a white bedroom with red accents. There’s near infinite options!

Use It As An Accent Colour

Accent colours can be used in small and contained applications that are still highly considered and highly visually spectacular. If you’re not 100% sure how to approach a full on colour scheme using Viva Magenta, play around with small decorative items in this wonderful shade like throw pillows, some artwork, a rug or even curtains. 

Commit to Boldness

On the other hand, you might want your room to look as bold and adventurous as you feel. Black and red accents, for example, can really make a space pop. Combining Viva Magenta with other bold colours can create a striking and unique palette for your interior design that will undoubtedly impress visitors. If you’re not sure you want to go for the darker tones, you can still achieve aesthetic boldness by pairing magenta with turquoise, mustard yellow and even emerald green.

Use Glamorous Finishes

For those of us looking for an inspired Viva Magenta interior design style that’s glamorous and elegant, consider using metallic finishes. Gold and silver finishings can pair beautifully with Viva Magenta to achieve a sophisticated look in just about any room of the house. If glamour and opulence is your aesthetic preference, this is a fantastic option.

Create a Soothing Palette

Bold colours, glamorous finishes, neutral palettes… There are a lot of options when it comes to the versatile Viva Magenta. But for your bedroom or living room you might want to consider something both soothing and bright. Using soft, muted tones in conjunction with magenta can work a treat. Blush pink, for example, or even olive green can help you find the fine balance between colourful and soothing.

Gallery Walls

Gallery walls are becoming increasingly popular and in interior design they offer a lot of unique opportunities to inject a bit of colour and personality. Viva Magenta is perfect for helping to tie together such a feature wall and bring a pop of vibrant colour to the space. Using magenta accents in a gallery wall also gives you the flexibility to lean as much as you want into the colour scheme or keep it paired back and low-key.

Magenta in the Kitchen

The kitchen offers a wonderful space to add some bold colour that will be sure to excite you and anyone who visits. Depending on your preferences and overall style, you can opt for anything from a kitchen benchtop painted Viva Magenta to simply incorporating magenta kitchenware or utensils. Kitchens tend to be more neutral in colour anyway, so using Viva Magenta can truly help the space come alive in all the right ways.

Incorporate Patterns

This Viva Magenta-inspired interior design style offers a playful and rather eclectic look. Incorporating patterns alongside Pantone’s Colour of the Year is a great way to mix aesthetics and create a level of visual depth and complexity. Viva Magenta can work wonderfully with most patterns, including polka dots, stripes, conventional dots and floral designs. We particularly love this approach for rooms of heightened activity and energy, such as children’s bedrooms or playrooms. 

Create a Cozy Nook

While Viva Magenta is certainly bold and impressive a colour, you can easily use it to make a little work or reading nook cozy and warm as well. Magenta blankets, armchairs or decorative pillows can take an otherwise rather stale area of the house and inject a bit of energy and passion into it. 

Spruce Up The Bathroom

If you’re looking for ways to really elevate your bathroom, consider adding some Viva Magenta. You can go bold and include magenta walls or ceiling, or you can keep it all subtle and low-key with coloured towels, mats and the like. It’s really up to you when it comes to the extent to which you use it. 

Mix Materials

Timber, natural stone and even–delicately applied–metallic materials can look wonderful paired with Viva Magenta. The nuanced shade of magenta lends itself beautifully to complement an interior design aesthetic of multiple textures and mixing materials is an elegant way to incorporate a visual complexity to a space that is otherwise lacking. 

Contact Euro Marble for More Ideas!

Viva Magenta, Pantone’s 2023 Colour of the Year, is a wonderful colour. It can be used to truly stunning effect in your interior design, but if you’re not yet sure how it can be best applied in your home (with or without stone) have a chat with our team here at Euro Marble.

From white bedrooms with red accents to cozy living rooms with magenta feature walls, there’s plenty of opportunity for customisation, beauty and glorious design! Viva La Via Magenta!

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